Wednesday 2 October 2013

At Abercrombie & Fitch, Sex No Longer Sells.

I wanted to take note of an article I found on quest, "At Abercrombie & Fitch, Sex No Longer Sells" written 31st Aug 2012. The reports explain a decline in sales at A&F and sub-brand Hollister and suggests that it is because teenagers are no longer impressed. "Today's teens are underwhelmed by the half-naked models and blaring, dimly lit stores."

It is from BusinessWeek.com and although the stats are likely to be correct, the reasons for decline are only speculations. I must consider there is a possible bias here to make the story more interesting. 



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