Hi Ami
I think that to focus your energies within these areas is a good starting point and that post-modern spaces, the hyper-real, the leisure / pleasure dynamic and the process of commodification, conspicuous consumption and desire all align to what you say about Hollister and I think this would make an excellent contextual starting point. Think about the ideal or hyper-real body and its implications in terms of how you are seduced and encouraged to consume within that space – how the carrier bags reproduce the perfect yet unattainable identity of the model and how the assistants are simulations or copies of the models who wear the clothes in the advertising campaigns.
Issues such as manipulation, distortion and aspiration are key here and you will do well to continue to unpack these issues using 1. As critically accurate a language as you can (see Baudrillard etc..) 2. A series of contexts to make sense of what can be often abstract claims – for example what do you think Hollister and Black Mirror have in common – what issues link them?
I also think the Nostalgia line is an excellent one but it I s really and either or here as both a just too big for the life of the project – have another think through and see where you get – I hope this helps in some way
Best
Gareth
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