The Skinny Beautiful Brand

http://www.businessinsider.com/abercrombie-wants-thin-customers-2013-5

This article below is taken from the above address. It is important to consider that the news site is designed to both inform and sell papers so there could be some biased material.

"It's not surprising that Abercrombie excludes plus-sized women considering the attitude of CEO Mike Jeffries, said Robin Lewis, co-author of The New Rules of Retail and CEO of newsletter The Robin Report.

"He doesn't want larger people shopping in his store, he wants thin and beautiful people," Lewis told Business Insider. "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'" 

The only reason Abercrombie offers XL and XXL men's sizes is probably to appeal to beefy football players and wrestlers, Lewis said. 

We asked the company why it doesn't offer larger sizes for women. A spokeswoman told us that Abercrombie wasn't available to provide a comment. 

In a 2006 interview with Salon, Jeffries himself said that his business was built around sex appeal. 

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” Jeffries said. 

Jeffries also told Salon that he wasn't bothered by excluding some customers. 

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.""