I have created this blog in order to keep a track of research for my dissertation. The image shoes some initial ideas on themes on paper which I developed in my first email to Gareth:
Shopping centres compared with religious spaces, palaces. Post modern spaces. Fashionable to give into temptation, have discontent with things as they are.
Fad shops such as Hollister where there are in store models, blurring the lines between what is attainable and what isn't. It is no longer just a picture in a magazine which is likely to be photoshopped, it is a real person and therefore could the link between the product and the desirable attributes of the model be stronger? (apologies for the poor wording here.)
Hyperreality. Screens, Black Mirror.
Nostalgia towards traditional shopping, boutiques, farm markets, sweet shops. A sense of giving back, doing the right thing locally, guilt free spending – recession.
The same product can be packaged sold differently, have a different meaning and yet essentially it is the same thing. Branding.
Demanding culture, everything should be instant, now. No waiting. Itchy feet.
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